Auction 2.0 - An In-Depth Fundraising Auction Workshop
Ready to take your fundraising auction to the next level? Want to learn how raise more money without doing more work? Whether your event is in two weeks or 20, this highly interactive workshop will provide you with proven strategies to maximize the philanthropic potential of your crowd. Learn how to fine-tune your fund-a-need for maximum effect, enhance your existing auction lots, streamline your registration process and more.
Session topics will include:
- Strategies to refresh your silent auction
- Brainstorming ways to enhance your auction lots
- Streamlining check-in and check-out
- Seven keys to a successful fund-a-need
- Revenue enhancers, beyond the raffle
The workshop ends with our popular 1-hour, small group session with each member of our expert panel. We will break into groups by organization type; and spend an hour drilling down on the topics that matter to you most. Ask questions and get answers that are relevant to the needs of your specific event with each of our experts in the field of fundraising auction planning, implementation, and performance.
Registration begins at 8:30 a.m. Registration fee includes morning coffee & lunch.
Sell The Cause, Not the Party
Your fundraising auction event should be a great party that keeps guests buzzing and anxious to return next year, but not at the expense of losing the message of your cause. This Facebook Live video recorded at the AFP 2017 Annual Conference discusses ways to build the message of who your organization is and why support is important into every piece of your event, from the save the date announcement to the end of event night, in ways that enhance the décor and party atmosphere so you get the best of both worlds. A fabulous event with your cause front and center. https://www.facebook.com/greatergiving/videos/10154332917287063/
Revenue Enhancers: Beyond the Raffle
Raffles and revenue enhancers. What are they? Why should we do them? How can we make them interesting? This Facebook Live video recorded at the AFP 2017 Annual Conference covers a variety of ways to conduct a raffle or similar activity at your next fundraising auction with raffles and revenue enhancers that can be held during the reception, the live auction, and even post-event. https://www.facebook.com/greatergiving/videos/10154330157267063/
Marketing Your Auction Items
Your auction is a centerpiece to your fundraising event and you want your guests to be excited to shop to support your cause. With all the messages we receive each day, breaking through the clutter can be a challenge. This webinar is designed to give you tips & ideas for how to create great auction content and how to market it to your bidders at every step of the event process.
This webinar covers:
- Ideas for packaging donations into lots designed to sell
- Writing auction descriptions adaptable to multiple formats
- Pre-event marketing campaigns for email & social media
- How to create compelling – and complimentary! – print & digital collateral
- Display ideas to showcase items in your event space